The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.

CaratLane celebrated its 18th anniversary with a film featuring brand ambassador Yami Gautam Dhar, alongside product upgrades, new designs and initiatives to expand its international business.

The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.

The initiative will provide Divine Solitaires’ partner jewellers with diamond screening technology to verify natural or lab-grown diamonds, laser inscriptions and Hearts & Arrows.

Irasva Fine Jewellery has introduced a monsoon edit featuring 18K gold and natural diamond jewellery, with hoops, pendants, bracelets and sets priced between Rs 14,400 and Rs 84,235.

Jos Alukkas has announced its Onam campaign from August 8 to 26 across Kerala showrooms, combining offers on gold, diamonds and platinum with a consumer engagement initiative.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

PNGS Reva Diamond Jewellery reported Q1 FY27 revenue of Rs 117.97 crore and PAT of Rs 27.21 crore on July 30, driven by retail expansion, natural diamond demand and post-IPO growth initiatives.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Zen Diamond India has presented its Tören Collection featuring natural diamonds with sapphires, rubies and emeralds in yellow and rose gold, highlighting five jewellery designs for the monsoon season.